HOW DOES PRIMA POWER’S CLIENT-CENTERED APPROACH RELATE TO THE BRAND’S NEW TAGLINE, “EVOLVE BY INTEGRATION”?
Within our new tagline, three key elements reflect Prima Power’s commitment to its clients:
- Specialized Consulting Approach: the term “Integration” in our new tagline implies that Prima Power not only offers dynamic and flexible machines but also integrates solutions to meet clients’ specific needs. This reflects our specialized consulting approach throughout the customer journey. We work closely with clients to understand their unique requirements and provide the combination accordingly. Our technology seamlessly integrates into their processes for maximum efficiency and effectiveness.
- Highly-Flexible Machines: the term “Evolve” conveys adaptability and growth, which aligns with our highly-flexible machines and solutions at Prima Power. Designed to evolve along with our clients’ changing needs, these machines offer full configurability to cater to different applications, making them a perfect fit for clients seeking adaptable solutions.
- Superior Speed Performance: an essential factor for efficiency. By offering machines with superior speed performance, Prima Power demonstrates its commitment to helping clients in enhancing productivity. This reflects the brand’s promise to ensure that clients can swiftly and efficiently achieve their goals, a key aspect of our clientcentered approach.
Prima Power’s “Evolve by Integration” tagline not only highlights the company’s commitment to adapting and integrating its solutions but also emphasizes the importance of specialized consulting and superior machine performance to meet the unique needs of each customer.
Enrico Garino
Prima Power Chief Marketing & Transformation Officer
