Information on the data processing

This section has the purpose of inform the people whom access the site about the fundamental aspects of the data processing.

Useful Contacts

Prima Industrie S.p.A. is the Company that process your personal data and by Law is considered Data Controller of the data processing. As it, it is accountable to guarantee the application of the organisational and technical measures necessary and adequate to protect Your personal data. The headquarter of the Company Via Antonelli 32—10093 Collegno (To) – Italy (Tel +39 011 41031).

Furthermore, the Company has nominated the Data Protection Officer in charge to guarantee the respect of the regulation to protect Your Privacy, that can be contacted for topic regarding the processing of Your data, at the following address (

Further information on your rights may be found on the section “Your rights”.

Type of Data collected

Between your Personal Data collected by the Company, in autonomous way or through third parties, there are: anagrafical data, fiscal and economical data, telephonic, telefax and e-mail addresses, bank account details, data related to the structure and company organisation, data related to the adequate fulfillment of obligations, statistical data on sells, other company data necessary to the fulfillment of obligations related to present and future contracts and/or provided by the law, nontheless for statistical, commercial, marketing, promotional and credit safeguard purposes.

Are object of processing also informations related to the personal professional experience structured as curriculum vitae.

Purposes of processing

Personal data are collected, consulted and processed for the following purposes:

2.1 –Basic purposes

Fulfillment of obligations derived by deals of supply of goods and/or services between the parties both by contractual and pre-contractual means, in particular reference to their execution and the payment of the due fees. The fulfillment of the obligations derived by the communitarian regulation, and by laws and regulations in particular related to the accounting, fiscal, safety, order and public security topic. The fulfillment of the procedures adopted with the purpose of the certification ISO 9001:2000 between them to periodically measure the degree of customer satisfaction. Assert the rights also by third parties in judicial, arbitration, administrative venue.

2.2 – Selection of the personnel purposes

Carry out research, selection and evaluation of personnel.

The processing of Your data for the purposes specified before do not require your consent. You can get further information on your rights and how to exercise them in the section “Your rights”.

Furthermore the Company, only with your free, specific, informed and unambiguous consent, may use Your data to:

2.3 – Marketing purposes

Send communications for the need of monitoring the relation with the customers.

Plan and execute operational marketing activities.

Inform you about commercial and promotional activities, also for goods/services that are different from which defined in the supply relation.

In this case, where this purpose is foreseen, will be required your specific consent.

2.4 – Profilation purpose

Assign a probabilistic value of membership to give the data related to the composition of its audience for purposes related to the optimization of the contents and/or advertising.

Analyse the experience of navigation on the website to analyse your preferences and/or tastes.

In this case, where this purpose is foreseen, will be required your specific consent.

Related to this, we send you to what better specified in the Cookie section.

Communication and access to your personal data

The Company – without asking your consent – may communicate your personal data to a category of recipes better indicated later, as example: Companies of the Group, due to their respective professional skills to physical and/or legal persons, public and private subjects, tax offices, bodies order and public security, banking institutions, companies specialized in the management of payments, law firms and tax consultancy, public authorities or administrations for the fulfillment of the law, financing and transport companies.

The same data may be brought to the attention of the employees and/or collaborators by their respective duties and responsibilities, as well as consultants and collaborators as external managers, to whom we will request treatment in accordance with the provisions of the national provisions. and European laws on privacy.

Data Retention period for Your personal data

The Company will retain Your personal data until the conclusion of the contract and thereafter for the period of 10 years (term beyond which the rights arising from the contract will be prescribed) except for the data at the point 2.2, because for such processing, the Company will delete your data collected during the registration after 24 months since your last access to the system.

For more information on specific aspects regarding cancellation, contact the Company.

Your rights

With reference to the data processed, the Company guarantees the possibility of:

  • obtain confirmation of the existence or not of personal data concerning you and their copy in intelligible form;
  • obtain the updating, correction or integration of your data;
  • request the deletion of your data, within the terms permitted by law, or request that they are anonymised;
  • object, in whole or in part, for legitimate reasons, to the processing of personal data concerning you;
  • limit the processing, in case of violation, request for rectification or opposition;
  • request the portability of electronically processed data, provided on the basis of consent or contract;
  • withdraw consent to the processing of your data, if provided for.

With this purpose, the Company provides the contact of the Data Protection Officer (DPO), to which the interested party can submit his/her requests for free, by sending an email to the following contact:

We inform you that the Company undertakes to respond to your requests within one month, except in the case of particular complexity, so it may take up to 3 months. In any case, the Company will explain the reason for waiting within one month of your request. The outcome of your request will be provided in writing or in electronic format.

In case you request the correction, the cancellation and the limitation of the treatment, the Company undertakes to communicate the results of your requests to each of the recipients of your data, unless this proves impossible or involves a disproportionate effort.

It is recalled that the withdrawal of consent does not affect the lawfulness of the treatment based on consent before revocation.  The Company specifies that a possible contribution may be requested if its applications are manifestly unfounded, excessive or repetitive, in this regard the Company has a register to track its requests for intervention.

Cookie Policy

In accordance with Regulation EU 2016/679 (hereinafter “GDPR”) and national legislation, Prima Industrie S.p.A. (hereinafter, "Prima Industrie" or “Data Controller”), as Data Controller[1], provides following information about cookies installed on the domain and subdomains (hereinafter, also “Site”).

What cookies are and why they are used?

A cookie is a small text string sent to your browser and possibly stored within your computer or mobile device each time you visit a website, that also allows to collect information on navigation on that website. Cookies can be stored permanently on the computer or mobile device used for browsing or have a variable duration (so-called persistent cookies), but they can also disappear when the browser is closed or have a limited duration (so-called session cookies). Cookies can be installed by the website you are visiting (so called first party cookies), or they can be installed by other website servers (so-called third-party cookies).

Types and purposes of used cookies

         Necessary cookies

Necessary or technical cookies (they can be used even in the absence of your consent) are used to allow correct navigation or to provide services requested by you. Therefore, this type of cookie is used for the sole purpose of carrying out the transmission of a communication over an electronic communications network, or to the extent strictly necessary to provide a service requested by you.

Without the use of these cookies, some operations could not be performed or would be more complex and/or less secure for the user.


Prima Industrie uses the following types of necessary cookies:


a)    Navigation cookies


The Data Controller uses navigation cookies to allow users a safe and efficient navigation and use of the Site.



b)    Functional cookies


The Data Controller uses functional cookies to carry out activities strictly necessary for the proper performance of the Site.


         Performance cookies

Your prior consent is not required for the use of third-party performance or analytical cookies.

In particular, the Data Controller uses cookies from the Google Analytics platform to collect aggregate information on the use of the Site by users (number of visitors, pages visited, time spent on the site, etc.). For the use of these cookies, the Data Controller has adopted some tools that reduce the identifying power of cookies (masking of the IP address) and tools to avoid the cross-reference of information collected with other information that Google already knows.


         Profiling cookies

Profiling cookies (for the use of which your prior consent is required) are used to understand your interests and offer you a personalized service by sending advertising messages in line with the preferences you in line with the preferences expressed in the context of web-browsing activities.

In particular, the cookies used by the Data Controller allow specific actions or recurring behaviour patterns in the use of the features offered (patterns) to be traced back to specific, identified or identifiable subjects for the purpose of grouping the different profiles within homogeneous clusters of different size, so that it is also possible to modulate the provision of the service in an increasingly personalized way, as well as to send targeted advertising messages, i.e. in line with the preferences expressed.


For more information about the online advertising and how to opt out of interest-related advertising, you can visit these following websites:

-          Canada:

-          EU:

-          USA:


The features of the cookies used on the Site

The features of the cookies used on the Site are outlined in the table below.




First Part/

Third Part




It is used by Google Analytics to store and count page views

Until 21/11/2024



It is used by Google Analytics to store and count page views

Until 21/11/2024




It is a Google Ads cookie used to track the effectiveness of advertising campaigns on advertising campaigns on different platforms and to identify the origin of traffic on the website.

Until 20/02/2024





It is positioned by the web site for chatbot operation.

Until 21/11/2023





It is positioned by the web site for chatbot operation.




It is positioned by the web site for chatbot user authentication.





It is used by Pardot to store a

unique user ID.





It is used by Pardot to store a

unique user ID.




How to change cookie settings?

When you access any page on the Site, there is a banner that contains a brief information notice, and it allows you to customize your settings regarding the individual cookies used on the Site by enabling or disabling their use.

By clicking on "I agree" or by closing the banner when clicking the appropriate command marked by the "X" located inside the same banner in the top right-end corner, you give your consent to the use of cookies. Consent to the use of cookies is registered with a "technical cookie" and can be revoked at any time.

You will be able, at any time, to obtain more information about the cookies used by Prima Industrie and how to disable even individually third-party cookies by clicking on the links contained in the "Others Information" column of the table above.

In addition, you can oppose the recording of cookies on your device by configuring your web browser to disable cookies.

Below are the modalities offered by the major browsers:

-          Internet Explorer

-          Chrome

-          Firefox

-          Opera

-          Safari

After this operation, however, some functions of the web pages may not run properly.

Data communication and disclosure

The data collected using cookies may be processed by employees and collaborators of Prima Industrie as persons in charge of the processing[2] and data processors[3].

In addition, the processing may be carried out by companies trusted by the Data Controller as data processors, appointed pursuant to article 28 of the GDPR.

The list is constantly updated and is available, upon request, by sending a request to the address below or an e-mail to:  


Personal data will not be disseminated in any way.


Your rights

Pursuant to articles 15, 16, 17, 18, 20 and 21 of Regulation (EU) 2016/679, the Data Controller also informs you that - where the conditions exist - you may exercise the following rights:

● access to personal data;

● rectification of personal data;

● deletion of personal data, in the cases provided for by the GDPR;

● restriction of processing, under the conditions set forth in the Regulations;

● portability of personal data;

● opposition to the processing of personal data.

In addition, you have the right to lodge a complaint with the Data Protection Authority.

Your requests to exercise your rights should be sent to the e-mail address:

Data Controller

The Data Controller of your personal data is Prima Industrie S.p.A. (P.IVA 03736080015), with registered office in Collegno, Via Torino-Pianezza 36 (hereinafter, also the "Data Controller"). The Data Controller may be contacted at the following e-mail address:

Data Protection Officer

Prima Industrie S.p.A. has designated a Data Protection Officer, who can be contacted at any time at the following e-mail address:


Last updated: February 2023

We are constantly striving to improve the level of protection of your personal data and respect for your privacy, therefore we may amend, supplement, or update this cookie policy from time to time. We will notify you of any changes to the cookie policy via pop-ups on the Site and, in any case, you may at any time consult the cookie policy in the privacy section of the website to ensure that you are always up to date on all processing activities and our compliance with applicable data protection legislation.


[1]For the purposes of this information notice, “Data Controller” means the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data (art. 4(7) of the GDPR).

[2] For the purposes of this information notice, “Person in charge of the processing” means any “any person under the authority of the controller or of the processor are authorised to process personal data”, as provided for in articles 4(10) and 29 of the GDPR.

[3] For the purposes of this information notice, “Data Processor” means a natural or legal person, public authority, agency, or other body which processes personal data on behalf of the controller (article 4(8) of the GDPR)

Furthermore, profiling cookies are installed by third parties, who act as autonomous data controllers (third party cookies) as better specified in the following:

Salesforce Pardot

Pardot is the Marketing Automation platform provided by, inc. which tracks visitors and potential clients activities on the website and on the Landing Pages by setting cookies on their browsers.

The combined use of proprietary and third-party cookies is the standard in the marketing automation sector. Pardot cookies do not store personally identifiable information, but only a unique identifier.

For more information write an email to

Third parties cookie

Nel corso della navigazione l’utente potrebbe ricevere sul suo dispositivo anche cookie di “terze parti”, impostati da siti o web server diversi da quello che si sta attualmente visitando. Questi servizi permettono di effettuare, ad esempio, interazioni con i social network, o con altre piattaforme esterne. È possibile che, anche nel caso in cui l’utente non utilizzi il servizio, lo stesso raccolga dati di traffico relativi alle pagine in cui è installato.

During navigation, the user may receive on his device even “third-party” cookies, set by websites or web servers other than the one you are currently visiting. These services allow you to perform, for example, interactions with social networks, or other external platforms. It is possible that, even if the user does not use the service, it collects traffic data relating to the pages in which it is installed.

The installation of cookies and other tracking systems operated by third parties can not be technically controlled by the site operator, each specific reference is therefore to be considered indicative. For more information, please refer to information on any third-party services:

Google Analytics

The site uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses a set of cookies to collect information, generate usage statistics, monitor and improve site performance (performance cookies). All information collected through these cookies are aggregated and anonymous, without personal identification of individual visitors.

For more information, or disable this feature, please refer to the following links:


Cookie management

By default almost all the browser are set to automatically accept the cookies. The user can decide to to disable the use of cookies or limit their functions by customizing the settings of your browser. Through the browser preferences it is also possible to delete the cookies installed in the past. It is important to note that disabling, blocking or deleting cookies may adversely affect the user experience and functionality of our website. Even the deactivation of third-party cookies could interfere with the proper functioning of the site.

Instructions on how to manage cookies in different browsers are available at the following links:

Continuing browsing by closing the information banner or clicking in any part of the page or scrolling to highlight further content, implies acceptance and understanding of this Cookie Policy and cookies will be set and used normally. The user will always have the possibility to remove these cookies at any time through the methods described above.