Prima Industrie, a global leader in automated lines and machines for sheet metal working and industrial applications, controlled by Alpha Private Equity and Peninsula Capital, has entered into an agreement to sell its electronics unit Prima Electro to Synov, a portfolio company of Sagard MidCap.
The transaction is consistent with the strategy of Prima Industrie to focus on the sheet metal machinery sector, strengthening operations under the Prima Power brand. To support this focus, the Group has streamlined non-core activities, including prior divestments of Convergent and Prima Additive, and has launched a set of targeted investments, including the reinforcement of the global commercial organization, the expansion of the Italian production site dedicated to panel benders and press brakes, and the implementation of a new Robotics Integration Unit with the acquisition of Sistec AM.
Transaction perimeter and industrial rationale
Prima Electro — headquartered in Moncalieri (Italy) — designs and manufactures power and control electronic systems, leveraging unique design capabilities and strong know-how in power electronics for industrial automation, rail & transport, and energy applications.
It counts approximately 170 employees and operates in Italy and China across three production plants. Under Synov’s ownership, Prima Electro’s capabilities will complement Synov’s broader ODM offering for mission-critical embedded systems, enhancing combined revenues.
Giovanni Negri, CEO of Prima Industrie, commented: “This agreement is a further step to focus on our Evolve by integration strategy. We aim to contribute to the evolution of sheet metal working and our customers' productivity through Prima Power's integrated and flexible manufacturing systems. We are confident that Prima Electro will thrive with Synov, who share a strong engineering culture and a clear plan to scale.”
