The Prima Industrie Group's new streaming platform is born, designed to offer events, demos, webinars, presentations, courses, and to be close to its customers all over the world.

Despite the global emergency situation, Prima Industrie S.p.A. remains fully committed to being constantly active and always close to its customers, whilst in compliance with the necessary safety standards to protect the community. The company, a leader in the high-tech sector of laser and sheet metal processing systems and electronic components for industrial applications, is pleased to announce the launch of the new Prima@Home digital channel, a tool that projects the Group's communication beyond geographical borders and barriers.

The result of a process developed over the past few years and of the increasingly global dimension of the Group, Prima@Home is the new Prima Industrie streaming platform, designed to offer a complete range of services: from live formats such as events, demos, webinars, presentations and training courses, to live video demonstrations of the Group's products, and the “on-demand” streaming of a wide variety of content.

Prima at Home


The new tool, which integrates with the traditional communication channels of Prima Industrie, is able to establish through the potential of the internet, a direct connection with our Technology Centers in Italy, Finland, China, and the United States. This allows us to show the capabilities of our machines to our customers and prospects all over the world and to guarantee continuous and efficient assistance, despite restrictions on travel and distancing.

"We are now ready for a gradual new start, looking to the future with optimism and energy and striving further to be quick and innovative in adopting the most modern tools and to be always "Next To You" commented Ezio Basso, CEO of Prima Industrie, who added “Prima@Home is our contribution to a new sustainable restart. We break down the distances and barriers of our Tech Centers to welcome customers wherever they are and at any time".

In addition to the numerous virtual demonstrations of our products already made or planned for customers around the world, the platform will host the live streaming of the first two scheduled events, designed for a worldwide audience and therefore organized in two distinct sessions during one day, in order to reach customers globally by covering different time zones.

The first event will be held on May 14, with a Virtual Open House dedicated to Systems, in which the operation of the machines and lines located inside a Prima Power Technology showroom will be presented via live footage, followed by a demonstration of the potential and versatility of our software solutions.

On May 28, a Virtual Open House dedicated to the main Prima Power and Prima Additive solutions is scheduled as our second event. This is an opportunity for the Group to be presented through its entire range of products: from laser systems for industrial applications to sheet metal working machines and additive technology – a truly global event in which the Prima Industrie management will explain the innovations and technological expertise of the Group.

Prima Power Open House on PRIMA@HOME


With a constant view towards customer support, Prima Industrie is committed to ensuring both the continuation of commercial activities, particularly through video conferencing platforms and service activities. Thanks to the widespread international coverage offered by a service network present in over 80 countries, the company is able to guarantee efficient field interventions, assessed on a case-by-case basis and respecting the safety of all employees. Added to this is a vast range of well-proven, phone and online remote assistance services, such as Industry 4.0 solutions to maximize production efficiency thanks to Big Data, along with highly innovative IoT technologies and Augmented Reality.

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