Prima Power in the Automotive sector

Find out what we do in the Automotive sector

Circular Economy, Automotive Industry Innovates to Zero emissions

Keen to grab a chunk of the huge addressable market for EVs, automakers will aim for economies of scale by building modular, scalable dedicated EV platform architectures.

With wastes generated by end-of-life vehicles becoming a massive problem, automotive companies will look beyond carbon-neutral factories to more fully embrace circular economy concepts and ideas of reuse and recycle. Propelled as much by their commitment to developing sustainable vehicles as by environmentally-friendly regulations the world over, the automotive industry will incorporate ‘Design and Dismantle’ principles at progressively earlier stages of the vehicle development process with the aim of reducing subsequent waste. (Source: Forbes 2021)

The automotive industry has radically changed in recent decades and our machines have also been developed and innovated accordingly. We have been forerunners of many trends, e.g. providing solutions suitable for cutting high-strength Hot Stamped Steel when the use of these materials was still only in its infancy.

In the automotive sector, the greatest challenges for intensive production are the drastic reduction of cycle times, maximum process reliability and efficient workflow management.

Sustainability, fuel savings and safety are key concepts in today's automotive manufacturing. The use of HSS materials points in this direction, making it possible to obtain light but very robust vehicles, with lower fuel consumption and emissions and greater safety for drivers and passengers.

In addition, our punch-laser combination machines are used in this sector for the high accuracy of the servo-electric punching device and the flexibility of the laser, capable of processing components of any shape.

The fibre laser can be very advantageous in the production of lightweight components, e.g. aluminium.


We have been serving the automotive sector since 1979.



We customise our machines to your actual needs.




Our machines work to create high performance components, as required by the sector.



Find your ideal solution

Our Rapido 3D laser machine is a high performance solution for intensive automotive production:

  • high dynamics and smart control techniques place it at the forefront in terms of productivity
  • high-brightness fibre lasers have excellent performance on thicknesses up to 2.5 mm, typical of this sector
  • the best solutions in the management of positioning equipment for pieces and for loading/unloading operations with specially designed turntables
  • designed for reliability, and this is achieved thanks to ten years of close collaboration with automotive industries.

Our Optimo is ideal for the machining of large and very large automotive components since it has an even more spacious working volume.

Combined punch-laser machines allow maximum precision even for low volume batches. All process stages, such as punching, forming, marking and laser cutting are carried out with a single system.

Different solutions for material flow automation can be chosen to increase your productivity.

Our services cover all stages of the production cycle and grant maximum productivity.

All our systems are designed and developed based on the Green Means concept: they are productive and eco-sustainable at the same time.


Application examples

Behind each component is a Prima Power machine

  • B-pillars and A-pillars
  • bumpers
  • tunnels
  • hydroformed components
  • complex components that require punching, forming, tapping, marking and laser cutting

Do you want more specific information? We’ll reach to you as soon as we can

Browse our technologies to choose your machine


Find out how a Prima Power machine took part in an Automotive  company's success